Green technology

Green technology refers to products, services and processes that reduce environmental harm, such as renewable energy, energy efficient buildings and clean manufacturing. It is a business and technology term rather than a legal one. Legal issues for green technology businesses include environmental regulation, intellectual property protection, government incentives and environmental marketing claims.

How BC law treats it

There is no BC statute governing green technology as such. The most relevant legal point for a BC business is that environmental claims in advertising must be accurate and substantiated; misleading claims can breach the federal Competition Act and BC consumer protection law.

What it means for your business

A green technology business should protect its innovations early through patents or confidentiality before disclosing them publicly.

Risks and common mistakes

Unsubstantiated environmental claims, sometimes called greenwashing, can lead to Competition Bureau action and reputational harm.

Browse the full Fulcrum Law Dictionary for related terms.

General information about British Columbia and Canadian law, current to October 2026. It is not legal advice.